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Service 06 Analytics & Attribution

The reporting your CFO will trust.

Most marketing dashboards show pretty graphs that nobody can defend at a board meeting. We build attribution that traces every dollar from ad click to lease signed — across facilities, channels, and time horizons.

Q1 2026 · Portfolio summary
Leases signed
847
↑ 23% YoY
Blended CPL
$36
↓ 41% YoY
Marketing ROAS
9.4×
↑ 1.8× YoY
Avg occupancy
87.3%
↑ 4.2pts
By channel · last 30d
AI Lead Gen142
Paid Search98
Organic73
Meta54
001 — Why it matters

You can't optimize what you can't measure.

Most storage operators are flying blind on marketing performance. They get a Google Ads report from one agency, a SEO ranking screenshot from another, a Facebook number from a third. None of it ties to the only thing that actually matters: did the lease get signed?

This costs you in two ways:

  • You overspend on losing channels. A campaign with 1,000 form fills sounds great until you realize zero of them rented.
  • You underspend on winning ones. A campaign with 12 form fills looks weak until you discover all 12 became 18-month tenants.

Real attribution flips that math. Every dollar moves to the channel actually producing leases. Most clients see 40%+ blended CAC reduction in 6 months — not from spending less, but from spending right.

002 — What you get

Six layers of visibility.

Real-time dashboard

Live performance across every channel and facility. Refreshes hourly. Login from your phone, refresh during a board call, see exactly what's happening.

Multi-touch attribution

Most renters touch 3–5 channels before signing. We see all of them and weight credit accurately — not just first-click or last-click oversimplification.

Multi-facility roll-ups

Drill from portfolio totals → market clusters → individual facility → individual campaign. Same data, different zoom levels, no exporting to Excel.

Cost-per-lease by source

Every channel reports actual CPL — not CPA, not CPL-on-form-fill. Cost per signed lease, calculated weekly. The only metric that matters for budget allocation.

Board-ready reports

Monthly PDF reports formatted for asset managers, LPs, and boards. Executive summary, channel breakdown, occupancy correlation, forward-looking forecast.

Performance alerts

Lead volume drops 20%? Occupancy slipping at one site? CPL spike on a specific channel? Slack/email alert before it becomes a quarterly problem.

003 — REIT-grade

Built for the institutional standard.

Our analytics infrastructure was originally built for a top-50 storage REIT and refined for institutional asset managers. The same standards apply to every client — independent operator or REIT.

SOC 2 aligned

Data handling, access controls, audit trails meet SOC 2 Type II standards.

Encrypted at rest

All data encrypted at rest and in transit. SSO, role-based access for client teams.

Custom data warehouse

Enterprise clients get a dedicated data warehouse with API access for integration with internal BI.

Quarterly audits

Independent quarterly audits of attribution methodology. Methodology white paper available on request.

See a sample dashboard.

We'll show you a live (anonymized) dashboard from a similar-sized portfolio. You'll see exactly what's tracked, how it's reported, and what board-ready output looks like.

Request a demo
See sample dashboard