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Service 03 Paid Media

Pay for leases, not clicks.

Performance Max, Search, and Meta ads tuned to storage-specific intent. Geo-fenced down to the zip, mobile-first, and tracked all the way to the unit signed — not the impression count your last agency reported on.

Get a free PPC audit How it works
Avg client · 12-month performance
Cost per lease ↓61%
Conversion rate ↑2.4×
ROAS9.2×
Wasted spend cut42%
001 — The problem

Most storage PPC budgets are silently leaking 40%.

The default Google Ads setup for storage looks fine on paper — broad match keywords, automatic bidding, "expand reach" toggled on. It's also slowly bleeding 30–50% of your spend on clicks that will never become leases.

Common leaks we find on free PPC audits:

  • Broad match firing on "storage container" (you don't sell those) or "storage unit prices" (research intent, not buying)
  • Performance Max running with no audience signals, no exclusions, no creative variants
  • Conversion tracking pointing at "form submit" — not lease signed. You optimize for the wrong outcome.
  • Geo-targeting set to a 25-mile radius when 80% of your renters live within 4 miles

Each one is invisible until you audit the data. We do that audit for free.

002 — Our approach

Six channels. All tracked to lease.

01

Google Search (high intent)

Tightly geo-fenced campaigns on commercial-intent keywords only. Negative keyword libraries we've built across 100+ storage clients. Manual bid strategy until algorithm has 30+ conversions to learn from.

02

Performance Max (done right)

PMax is dangerous out of the box. Done right with audience signals, listing groups for unit types, asset variants per geography, and brand exclusion — it's our highest-ROAS channel after Search.

03

Meta (FB + IG) lead gen

Lead generation forms targeting movers, life-event audiences, and lookalikes built from your existing renter list. UGC-style creative that actually performs in feed.

04

Retargeting + cart recovery

Site visitors who didn't convert hit a 3-touch retargeting sequence across Display, Meta, and YouTube. Started a rental but didn't finish? They get a SMS + ad retargeting combo.

05

YouTube + Connected TV

Awareness layer for new builds and lease-ups. 6-second bumpers, 15-second skippable, 30-second hero — all targeting the in-market move audience in your trade area.

06

Microsoft Ads (sneaky win)

Bing/Microsoft Ads gets ignored by 90% of competitors — which is exactly why CPCs are 30–40% lower with similar conversion rates. Older demographic skew works for storage. Easy yes.

003 — Attribution

Tracked to the unit signed.

Most agencies report on form fills and call counts. We track the entire path — ad click → site visit → lead form → CRM record → tenant move-in → first month paid. So when we say "47 leases this month came from PMax," we can prove it.

Sample monthly attribution · multi-site client
Google Search62 leases · $34 CPL
Performance Max47 leases · $41 CPL
Meta Lead Gen38 leases · $28 CPL
Retargeting21 leases · $19 CPL
Microsoft Ads14 leases · $22 CPL
YouTube + CTV9 leases · $52 CPL
191
Total leases
$33
Blended CPL
8.4×
Blended ROAS
004 — Common questions

What operators ask about paid media.

What's the minimum monthly ad spend?
For a single facility, $1,500/month minimum spend (separate from our management fee). Below that, the algorithm doesn't have enough data to optimize. For multi-facility portfolios, we recommend $1,000–$1,500 per location depending on market competition.
Who controls the ad budget?
You do, always. Ad spend goes directly from your credit card to Google/Meta — we never invoice you for media spend. Total transparency, no markup, full account ownership in your name.
How quickly will I see results?
First leads typically within 7 days of launch. Stable performance after 30 days (algorithms need conversion data). Major optimization gains compound over months 2–4. We share weekly performance updates from day one.
Do you handle creative production?
Yes. Static ads, motion graphics, UGC scripts, video edits — all included. We A/B test 4–6 creative variants per campaign monthly. If you have brand assets, we use them; if not, we shoot or source.
Should I run paid media if I'm doing AI Lead Gen?
Usually yes. AI Lead Gen catches the move-driven segment (~60% of demand). Paid media catches the rest — last-minute moves, business storage, vehicle storage, life events. They don't overlap. Full demand coverage costs less per lease than AI alone or PPC alone.

Free PPC audit.

We'll audit your current Google Ads + Meta accounts, identify leaking spend, and project the cost-per-lease you should be hitting. No charge, no commitment.

Get my free audit
Get free PPC audit